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The past and the future, celebrated in the present. Optimism in practice—a story of renewal, reduction and things crafted to last. For all of us, Forever, starting now.
“Coach Forever is a love letter to where we’re from—and where we’re going.”
—Coach Creative Director, Stuart Vevers
Our Family in Coach Forever
The collection is presented in collaboration with Juergen Teller and the Coach Family.
megan thee stallion
kaia gerber
kate moss
cole sprouse
debbie harry
Paloma Elsesser
“I think that the future of fashion is a whole new world.”
—Paloma Elsesser
KIKO Mizuhara
HARI NEF
Rickey THOMPSON
xiao wen ju
“The future of fashion will be more dabbing, more woah-ing, and more purses.”
—Bob the Drag Queen
bob the drag queen
jeremy lin
lexi boling
jon batiste
binx walton
Kaia Gerber
“I think the future of fashion is sustainability and inclusivity.”
—Kaia Gerber
Kate Moss
Paloma Elsesser
“I think the future of fashion will be more diverse. I know it.”
—Rickey Thompson
Rickey Thompson
Jeremy Lin
Jon Batiste
xiao wen ju
Bob the Drag Queen
“The future of fashion is about confidence, okay? You wear what you wanna wear.”
—Megan Thee Stallion
Binx Walton
Lexi Boling
Hari Nef
“The future of fashion is to make new pieces using earth- friendly materials.”
—Kiko Mizuhara
Kiko Mizuhara
Kelsey Lu
The Archive, Revived
Sometimes to find the future, you’ve got to look back.
Coach Forever spotlights new, vintage and archival designs–
and features recontextualized key pieces from Fall 2020.
A Promise to the Natural World
The season introduces bags crafted from vegetable-tanned,
naturally-dyed leather alongside totes made completely of
recycled materials.
A Love Letter to New York
In the spirit of community and craft, some of our pieces are part
of a special collection made by New York artisans and factories.
